From playing with her mother’s rings while she was restless in church, to admiring the many beautiful baubles her grandmother had amassed over the years, Torey Lehman grew up enamored with jewelry.
So when a move from Philly to New York ignited her desire to start her own brand, it only made sense that jewelry would be involved. Combining her love of accessories with her desire to inspire individualism, she created Reigning Grey.
Designed to empower customers and encourage their individually, Reigning Grey utilizes unique colors, shapes and materials in their striking jewelry pieces. From graphic neon earrings to slinky, sophisticated gunmetal necklaces, the pieces definitely demand attention.
Lehman starts off each collection by browsing imagery that inspires her and forming an aesthetic to execute from there.
“I usually dream up designs at random times and make notes of them on my phone,” she explained. “After sketches, I source materials and this is when I get really excited.”
After the pieces are made, Lehman likes to wear them several weeks before they’re shot so she can personally assess their quality and make changes if needed. Then the campaigns are created and the jewelry can be sold and celebrated.
The brand also has a sustainable program that uses donated materials to create one of kind items. They send out prepaid shipping labels to inquirers so they can send in old, unwanted or broken jewelry, which is then repaired and reworked into new designs named after their original owners.
Lehman says there is plenty in store for the second half of the year, including new campaigns, shoots, and partnerships with fellow female artists in Brooklyn. More about Reigning Grey can be found on their website.