While shopping for their Brooklyn brownstone, Lisa and Michael Fine realized how mundane all the purchases for their bathroom were, with trashcans, shower curtains and toothbrush holders mostly being sold in a sterile white shade. But instead of settling, they used their “ambivalence as inspiration” and realized they could fix the problem with their own stylish point of view. The duo regularly utilize their artful eye in their jobs as a fashion photographer and fashion stylist, so they decided to go down their shopping list and redesign each piece that they felt uninspired by. This led to the birth of Quiet Town.
The brand features shower curtains, shower rings and bathmats designed to make a tasteful statement. Geometric shapes feature frequently, punctuated with beautiful pops of color. The products’ pallet is informed by the pair’s own propensity for all things sunny. Though they currently live in Brooklyn with their two children, they’ve constantly got warmer, airier settings on the brain, and hope that their products help to add a bit of brightness to customers’ living spaces. Their shapes are also intentional, and often evoke places the pair wants to visit again or for the first time, according to Lisa.
The designs are also made ethically. The pair personally vet every manufacturer they work with and often visit their factories to ensure that production is happening humanely. Their 100% cotton canvas is made in the country and all of the shower curtains are sewn right in Brooklyn. They also work closely with a dye house in Brooklyn and an ethically-run studio in India, which uses the traditional weaving techniques found in their bathmats.
Though Lisa and Michael have already built a stunning spread of products, they’re eager to continue down their list and redesign more essentials. They’re also working on developing new patterns for the products.
“We’re playing around with a lot of different shapes this year,” Lisa said. “Not so geometric. More fluid and playful.”
More about Quiet Town can be found on their website.