Predating mass-produced garments were clothing pieces made by hand, and plenty of impressive ancient techniques went into making them. Clothes were tailored without the use of machines, and were printed/dyed using the most ingenious analogue means — and each culture had its own systems and styles.
Amorilla’s pieces employ these traditions. The New York-based sustainable clothing brand celebrates various cultural practices in each of their lines, or “Love Stories”.
"Amorilla is a natural consequence of my involvement in sustainability: it wants to be a transparent brand, which plays fair, which cares about both the interests of those who produce its clothes and the conscience of those who decide to buy them," explained the brand's founder Camilla Mendini. "Each collection is born and developed in a precise place in the world, where textiles, printing or embroidery techniques, unique to that place, have survived."
All aspects of the products are sustainably sourced and linked to the region the collection is inspired by, from the fabrics to the colors to the printing process. Amorilla’s first Love Story celebrates textile traditions from Rajasthan, in India, and the Khadi cotton dresses are printed using hand-carved wooden blocks. A second collection is also in the works, and will be totally produced in Italy.
“High quality and stylish elegance will be the result of the Italian Love Story!” said Mendini.
More info, and all of Amarillo’s offerings, can be found on their website.