Photo: Courtesy of The Sloth
Namu Park had been a fashion fan for years, but struggled to find ethical, transparent, and user-friendly ways to shop. So she decided to create her own platform called The Sloth.
Fast fashion thrives off unsustainable production methods, and clothing made from materials that are harmful to the environment. Synthetic fibers like polyester can’t decompose, so the thousands of hastily-made garments that are made from it end up in landfills, polluting the planet and excreting the harmful chemicals.
But, much like the lethargic mammal it’s named for, Park’s brand advocates for slow fashion, that is sustainably manufactured. She promotes ethical fashion on Instagram, featuring an impressive variety of brands that are making fashion mindfully. She also has an entire website devoted to shopping sustainably and easily. Park partners with brands that are honest about where they source their materials and advocate for ethical manufacturing practices. She also strives to make an online experience that shoppers find easy to use.
First, shoppers can pick from a selection of sustainably made garments. After a return period of 14 days, they can either keep what they bought or resell it on the site. Park is also RFID and wearable technology in order to form a truly open and transparent relationship with her partners.
The Sloth’s capsule collection will be available soon. More about it can be found here.