frnds of ours
Photo: Courtesy of Sonora Goldman and Annie Carlson
Sonora Goldman and Annie Carlson always wanted creative careers, and ended up becoming a mindful design duo post college.
The two friends started out selling vintage pieces, customized with embroidered images.
“The embroidered images were of the female form and we donated a portion of the profits from our Instagram and Depop accounts to Planned Parenthood,” said Goldman. “We then started to explore what it would mean to turn our love for the arts and fashion into something a little bigger.”
They started dreaming up designs they wished they had in their own closets, exploring fabric sourcing and sketching outfits. From all the work, research and inspiration, they formed their own line frnds of ours.
The pair’s pieces are designed to be worn and cherished for years and inspired by vintage silhouettes. They’re made ethically in Brooklyn, often in collaboration with other artists and creatives, and feature everything from fashionable graphic tees to sleek, sexy jumpsuits.
Goldman and Carlson start their creative process by thinking about outfits they wish they owned or finding fabric they want to flaunt. They then draft the garments out with their pattern maker and produce them in Brooklyn at a woman-owned-and-operated cut and sew facility.
“Our collaborative pieces like the graphic tees come from our community of friends and family who are making beautiful work,” explained Goldman. “We collaborate with the artists and find a way to turn their work into wearable art such as a tee or jewelry etc.”
In terms of future plans for the brand, the pair is meditating on what direction they want to take it in now that their first collection is complete.
“We have some fun collaborations coming to the collection soon and we do have some sample sales and pop ups planned for the summer,” said Goldman.
More about frnds of ours can be found on their website.