Photo: Courtesy of Patrick No
Before 24-year-old Ella Wiznia began her own fashion enterprise, she had a personal realization about how harmful the fashion industry is. Determined to not integrate their exploitative, environmentally-harmful manufacturing practices into her own process, she vowed to only use materials and clothing that already existed — a relatively easy feat considering she was already an expert thrift shopper. She was also well versed in manipulating vintage denim, as well as an avid embroiderer. Multiple friends had already begun to ask her to make them custom pieces, which encouraged her to create her own brand. This, combined with her sustainable specifications came together to form the fun, colorful, sustainable brand The Series.
Combining different prints, materials and colors to create the one-of-a-kind styles, Wiznia’s whimsy and creativity is apparent in every piece. They have an air of effortlessness and fun, often missing from the clothes you’d find on any rack.
“I approach all of my designs as collage, taking ideas, materials, and styles that already exist and piecing them together to create something special,” she explained.
They are also seasonless, genderless, and made to fit “every body.” The clothes are designed to be worn however the wearer wants, and can be tucked, synched, tightened or tied to fit any body type. Wiznia also wants to everyone to enjoy her line regardless of how they identify. Her pieces are styled on both masculine and feminine bodies — she’s even featured trans, disabled model Aaron Philip rocking her wares.
The designer is eager to expand her colorful, inclusive line even more. She recently rebranded her website and partnered with Claire Greidanus to create a series of puffer jackets made from vintage sleeping bags. She’s also working creating a space for shoppers to physically try on her styles, as well as others’.
“I feel like a lot of the most innovative and truly sustainable emerging brands are online and on Instagram which is a wonderful platform, but I am also a huge believer in being able to feel and trying on clothing that you are going to invest in,” she explained. “So I am in the works of creating a pop-up here in New York that features some of these labels.”
More about The Series can be found here.